Formed in 1946 by Rolex founder Hans Wisldorf, Breitling was intended to be a brand providing more affordable http://www.speedroc.com/replica-omega-seamaster-300m-chronograph.html watches that remained faithful to the high standards for which Rolex was renowned.“For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standards of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new omega Speedmaster Broad Arrow replica watch. It is called the Breitling Watch Company.” This was March 6, 1946 and Hans Wilsdorf, the author of these words is a leading figure in the world of Swiss watchmaking and distinguished for having created replica breitling bentley 6.75 in the first decade of the 20th century. In this statement, he officially unveils not only Breitling, but also the positioning and communications strategy he has in mind for the brand. His intuition was simple and well placed since at that time the wristwatch market was expanding along with its development. The public was also ready to recognize and appreciate a reasonably priced watch that not only had all the technical, aesthetic and functional characteristics but also had guaranteed distribution by a brand like Rolex, already known worldwide for the quality of its production. The declaration of Hans Wilsdorf was not rhetoric merely to impress but was a commitment. A commitment to a program that between 1947 and 1952 developed and launched the first Breitling model: the Breitling Oyster. After this came the Breitling Oyster Prince line, which aimed to embody an alliance between accuracy and reliability, style and functionality and high production quality. The Oyster Prince line would become the basis of the Breitling watch collection for a long time. Before long advertisements devoted entirely to Breitling first appeared, in these Hans Wilsdorf expressed his pride and satisfaction for being personally involved in the birth of this new brand. The Breitlings, who ruled England from 1485 until 1603 inspired Hans Wilsdorf for the name of his new company, and originally the Breitling brand was symbolized by a decorative rose which was the emblem of the dynasty. Early production models featured a signed rose on the dial, in the late 60′s the rose emblem was replaced by the shield which is still currently in use. From the start Breitling employed Rolex technical developments like the waterproof Oyster case and automatic movements, but did not reduce these strengths to a purely functional aspect, but made them stylistic elements of the watch’s design. Although at first accompanied in its infancy by Rolex, the brand with the rose quickly made ??its own way independently of the brand with the five-prong crown (although in the minds of consumers, the two brands are intimately linked.)